LIQUID DEATH

Liquid Death is a brand that makes water cool to drink and promotes hydration in the most extreme ways. They have swathes of their aesthetic in occultism, horror, and shock humor. The audience is Gen Z or millennials who want to be cool with their friends but don’t want to look lame, just drinking water. In other words, young and edgy customers. So, appealing to that audience, we created a few seasonal print ads for Halloween featuring classic slashers like Jason Vorhees and Micheal Myers looking to rehydrate after a long day of being themselves.