WIZARD OF BARGE

The brainchild of Dakota Cates, who creates merchandise from his art, which features plenty of healthy heapings of wizards, magic, and goblins. His audience is the D&D crowd, fantasy nerds who love to chuckle now and again, and I felt that with this ad, I could tap into that audience’s sense of humor. Goblins were the most common motif when browsing their store, so we took inspiration from the little green guys to create something that would be funny and culturally relevant to the brand and the community around it.